California Privacy Rights

Updated: September 30, 2020


If you are a California resident, you have certain rights with respect to your personal information. Those rights and how you may exercise them are described below.


This notice supplements Ariat’s General Privacy Policy.


Shine the Light


California Civil Code Section 1798.83 permits Ariat customers who are California residents to request certain information regarding and/or opt-out of our disclosure of personal information to third parties for their direct marketing purposes. You may submit such a request once a year. To make such a request, please write to us at the following address:


Ariat International, Inc.
3242 Whipple Road
Union City, CA 94587
(800) 899-8141


Please note, that as a user of the service, you cannot opt-out of some administrative communications that are reasonably necessary to the service, such as billing or service notifications.


California Consumer Privacy Act (CCPA)


California law provides you with the right to request: (a) access to the personal information collected in the previous 12 months; (b) deletion of personal information; and (c) to opt out of the “sale,” as defined under the CCPA, of personal information.


These rights are subject to certain exemptions and exceptions as well as certain steps that must be taken to verify your identity.


Right to Know


You may request that we provide you for the last 12 months a list of the categories of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting or “selling” the information, and the categories of “third parties” to whom we disclosed or “sold” that information. You may also request that we provide you a copy of the specific pieces of personal information we have collected about you in the past 12 months. You may make a request to know up to two times in a 12-month period, subject to limitations described in the law. For a list of general categories of information that we have collected and shared in the past 12 months, see the “What personal information does Ariat collect and why?” and “Who does Ariat share my personal information with?” sections in the General Privacy Policy.


In addition, you can find the following information regarding our data practices in the corresponding sections of our Privacy Policy described below:


Categories of Personal Information                                                                       General Privacy Policy

Categories of personal information Ariat collects about you                                 Section 2

Business purpose for collecting your personal information                                   Section 2 & 5

Categories of sources from which your personal information is collected           Section 2

Categories of 3rd parties with whom we share your personal information          Section 3


Right to Delete


You may request that we delete any personal information that we have collected from you. However, the law exempts certain information from deletion. For example, we may keep information necessary for security and fraud detection. We also may keep information needed to provide you goods or services. When we respond to your request to delete, we will explain what (if any) information we have kept and why. Please note that the law does not consider anonymized or pseudonymized information to be “personal information,” and we may “delete” your information by anonymizing or pseudonymizing it.


Right to Non-Discrimination


Ariat does not discriminate against customers who exercise their rights under applicable privacy law. We will not deny you goods or services, charge you different rates, or give you different discounts because you used one of these rights.


How to Make a Request


To submit a request for access or deletion of your personal information, please click here. You may also contact use to make any requests related to your personal information by sending an email to When you make a request, we will take steps to verify your identity before responding. This is to protect your information.


Authorized Representative


You may also designate an authorized representative to make data subject rights requests on your behalf. We will require verification that you did in fact authorize the representative.


Right to Opt Out of “Sale” of Personal Information


We also deploy cookies on our Website that collects data from our customers, which may also be considered a “sale” of data under CA law. You can opt out of this program by clicking on the “Do Not Sell My Info” link at the bottom of our Website.




We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that any of your children have provided us with personal information without your consent, please contact us and we will take steps to remove that information.


Do Not Track Disclosure


“Do Not Track” is a privacy preference that users can set in their web browsers. Please note that many web browsers support Do Not Track technology. If you enable “Do Not Track,” the browser may send a message to websites requesting them not to track the user. If you do so, we will not use information about your web viewing activities to tailor your online experience on our Website. For more information about Do Not Track, please visit:


Contact Us


If you have any questions or concerns about our use of your personal information, please contact us using the following details:


Ariat International, Inc.
3242 Whipple Road
Union City, CA 94587
Phone: (510) 477-7000
Toll Free: (877) 702-7428


More on Privacy


We take the security and privacy of your data very seriously. If you would like to learn more about it, please read our General Privacy Policy.